The old clothes washing machine died a quick death. One minute it was working, and the next minute, it was shaking uncontrollably. The repair estimate was close to the price of a new machine, so it was time to buy a replacement.Bridgette didn't look forward to the hassle of getting a new washer, but the local appliance store seemed to have great washers at excellent prices. She chose a new washer and asked about
installation prices. "There's only a $39 delivery and installation fee," the salesman said. "Wow," Bridgette replied, "that sure seems like a great deal. Let's schedule delivery."
So the purchase was made, delivery arrangements were made, and Bridgette left the store.
Later that week on the scheduled delivery date, the deliverymen showed up late, and they hadn't called an hour in advance as promised. While they were very nice, they didn't know that this was a washer that was being installed under a dryer, and that the 2 units needed to be stacked and locked together. Although Bridgette had made this installation need clear to the salesperson, he must not have put the stacking requirement in the installation notes.
When they pulled out the old washer, water poured out of the discharge hose, soaking into the carpet and smelling up the house. Once the deliverymen finally figured out how to unlock the old washer from the dryer and stack the dryer on top of the new unit, it was already into the early evening. Two hours after arriving, the deliverymen left.
When Bridgette tested the machine through a full wash cycle the next day, it shook like a minor earthquake. So she called the salesperson to discuss the numerous issues. He responded by saying that he put in the notes that the washer needed to be stacked below the dryer, and the warehouse staff must have printed out the delivery sheet before the notes were saved. He mentioned that he requested a one hour call ahead, and that the deliverymen dropped the ball. He mentioned that the discharge hose should have been funneled into the washer so no water would leak onto the carpet, and that they've had lots of problems with the delivery staff. He essentially stated that he did everything right, and that the warehouse/delivery staff did everything wrong.
From Bridgette's perspective, she didn't care who was to blame, she just wanted an apology and for someone to fix the shaking. She also didn't appreciate the salesperson's defensiveness or his quick willingness to blame another part of the company. She didn't appreciate his lack of follow-up to confirm her satisfaction with the installation. And she didn't appreciate his lack of checking with the delivery staff to make sure they knew exactly what to do prior to making the delivery.
In the end, the washer eventually worked fine. But the company's communication processes didn't. The company needed to work on the effectiveness of their fulfillment processes, internal communications, culture, and blame orientation. Instead, the company was focused on selling a washer cheap.
Focus on building a better company rather than selling a product cheap.



